The recently released Q2 2017 Nielsen Comparable Metrics Report, which offers an in-depth apples-to-apples comparison of major media platforms—traditional radio, television, computers, smartphones, game consoles and tablets—is stirring plenty of notice, thanks to some mighty rosy statistics about broadcast radio. For one, Nielsen Audio managing director Brad Kelly was invited to write a guest column..
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Nielsen: ‘Top Way To Reach Consumers Across All Media’ Is Radio.
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