Here’s a happy coincidence for radio: fathers today have a much more active role in the household than in generations previous, and those fathers are significant fans of radio. This last bit of info comes from a collective of research in a new post on the Radio Advertising Bureau’s Radio Impact Reports blog titled “Men..
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Fathers, More Active At Home, Remain Active Radio Lovers.
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Radio Stocks Don’t Feel The Pain Of Media Tech Tumble.
On a day when the titans of tech lost ground on Wall Street, many traditional media companies, including radio, had a bit of a rally. After a stock selloff on Friday, tech companies continued to tumble Monday, including the so-called FANG stocks: Facebook, Amazon, Netflix and Google. Facebook dipped 1.2% to $148.44, Amazon fell 1.4%..
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Pai In Big Sky Country Vows To ‘Go Big’ With FCC Changes.
In the big sky country of the Rockies, Federal Communications Commission chief Ajit Pia said he too is going big. Speaking to the Wyoming Association of Broadcasters over the weekend, Pai attributed the fast pace of change he’s bringing since being named chairman to where he sits. “I’m able to take a different approach to..
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Apple Finally Delivers On Limited But Useful Podcast Data.
While the bulk of podcast listening—70%, by some estimates—occurs on the Apple podcasting app, up to now, Apple provided only the number of downloads and no additional numbers. But podcasters have finally received the word from Apple they’ve long been waiting for: The tech giant will dole out at least some hard data on podcast..
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As Social Media Grows, So Must Methods To Reach All Demos.
For years social media has been very much the playground for Millennials and Generations X and Z. But as Baby Boomers have adapted to the various social platforms, radio stations that target the 25-54 money demo (and older) have had to adapt as well. The social media explosion can be traced back at least ten..
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Traffic a major driver in powering drive time radio
The latest BRC Radio Audience Measurement (RAM) numbers, which were for the first full year of research, continue to reflect longer listening times and a listening curve that no longer has sharp peaks that stand out during the drive time periods. But this does not mean that drive time radio is any less important. MICHAEL..
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Primedia Broadcasting rolls out strategy with more line-up changes
Primedia Broadcasting has continued to roll out strategic changes to its station line-ups with new announcements for KFM and 947. In a statement, company CEO Omar Essack explained the reasons for the changes. “We acknowledge that there have been multiple changes across Primedia Broadcasting stations since the beginning of the year, and we want to..
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Another radio reshuffle, Good Hope makes the circle bigger !!
Cape Town’s Good Hope FM has gone live with a new line-up, featuring more presenters and more entertainment. “The way to get the attention of a predominantly youth-based audience is to offer them more entertainment than they can get elsewhere. Our decision to jam-pack our line-up with more shows and more presenters is based on..
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KFM shakes up its presenter line-up
Just like other radio stations, Primedia-owned KFM has announced a shake up to its presenter line-up. Popular breakfast show host Ryan O’Connor will be moving to the 10:00 to 13:00 slot, making way for Darren ‘Whackhead’ Simpson. “This is a dream come true for me and my family. To do the breakfast show on KFM..
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